Something to watch: How to build a city around bikes, fast…

A useful video here from Bloomberg CityLab. It’s a compelling yet relentless dump of facts and graphics in support of investment in cycling, along with case studies from around the world. It also focusses on why cities like London have … Continue reading Something to watch: How to build a city around bikes, fast…

How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring.

However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is… Continue reading How to sell bicycles…