Without wishing to sound like a stuck record, your business needs bicycles. We even wrote about why just a couple of weeks ago.
However, what we didn’t spend much time talking about was bike sharing schemes. They have the potential to be a game-changer for urban retailers and data obtained from MasterCard seems to agree.
Be more Dock
Bike sharing schemes put bicycles into the hands of people who don’t currently have one, or indeed have their bicycle with them. You arrive in the city centre without a bike, so you jump on a share bike and away you go.
If you have a network of docks, chances are your destination will be another dock so that you can hand it back for someone else to use. One thing that hadn’t occurred to us before is the impact dock locations have on the businesses near them.
It stands to reason that if you are the nearest coffee shop, restaurant or supermarket to a dock you may see an upturn in sales.
Stanislav Sobolevsky and Constantine E. Kontokosta of New York University’s Center for Urban Science + Progress used anonymized and aggregated Mastercard transaction data to research spend behaviour on food outlets near bike-sharing stations. The pair wondered whether people dropping off a bike might also drop in for a bite to eat. And the data seemed to show that they did.
It seems so obvious now, doesn’t it. If you have a dock near your business, bike share users are going to arrive at your location having built up a bit of an appetite, park up and start looking for food and coffee.
Cardiff’s bike share scheme
We are supposed to be having a bike share scheme here in Cardiff. It was said to arrive during the autumn of 2017, which is quickly disappearing (winter starts on the 21st December…).
We don’t yet know much about the scheme. The last thing we heard was that it is going to be operated by NextBike, but since then people have started talking about dockless schemes. If we are having a dock-based system it would be interesting to find out if any of Cardiff’s businesses have enquired about where the docks will be, but perhaps more interesting to think about where they should be.
Obviously there should be huge one near Cardiff Central and by Queen Street station. However, as for the rest, here are a few suggestions:
- Roald Dahl Plass, Cardiff Bay
- Chapter Arts Centre, Canton
- Central Library/The Hayes
- Every “park & ride” in Cardiff
- Cathays station/Cardiff Uni
- Cardiff Castle/Castle Street
- Principality Stadium; Swalec Stadium; Cardiff City Stadium
- Every large office building – City Hall; County Hall; Welsh Government; the Senedd; Admiral etc
- Every large hotel – The Hilton; St Davids; The Angel; Park Plaza; Jurys etc
- The Motorpoint
Where would you put a dock? Would a dockless scheme be better? Let us know in the comments.