How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring. However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is...

The Restrap Commute Backpack

A good bag will make your commute a whole lot easier, but pick the wrong one and you could arrive at your destination with soggy belongings; a sore back; or even find yourself having to leave things behind.

Your mind makes it real…

Our minds are capable of some amazing things. Not only does it keep the body functioning day to day, it can achieve great feats of ingenuity and analytical thinking. As some of you regular readers may have worked out, I have a love/hate relationship with my brain. Today is a story of a time when... Continue Reading →

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