How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring.

However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is… Continue reading How to sell bicycles…

Your mind makes it real…

Our minds are capable of some amazing things. Not only does it keep the body functioning day to day, it can achieve great feats of ingenuity and analytical thinking. As some of you regular readers may have worked out, I have a love/hate relationship with my brain. Today is a story of a time when it really let me down. Black & white At the beginning of last year my friend Dave and I hatched a plan to go bike packing. Having binge-watched nearly every adventure & backpacking movie I could find, this was something I really, really wanted to … Continue reading Your mind makes it real…