How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring.

However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is… Continue reading How to sell bicycles…

CleanSpace, an app and a movement…

If the warm, fuzzy feeling you get from knowing that you are doing your bit for the environment and your fitness isn’t quite enough, perhaps some fiduciary benefit will interest you? No, I’m not going to pay you to get on your bike, but CleanSpace might. CleanSpace is here! Source: Home – CleanSpace CleanSpace is an app for iOS and Android that tracks your journeys and awards you with “clean miles” based on your mode of transport. It was developed by Drayson Technologies, founded by former Labour cabinet minister and entrepreneur Lord (Paul) Drayson. Your Clean Miles add up over … Continue reading CleanSpace, an app and a movement…