How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring. However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is...

Bespoked 2017 and the appeal of handmade…

This weekend Bristol once again played host to the Bespoked Handmade Bicycle Show. It's a showcase of two-wheeled ingenuity from independent frame builders from all over the world. Whilst you can buy bicycles from your local bike shop, chances are it'll be the same bike that many others in the area will be riding. A handmade one,... Continue Reading →

CleanSpace, an app and a movement…

If the warm, fuzzy feeling you get from knowing that you are doing your bit for the environment and your fitness isn't quite enough, perhaps some fiduciary benefit will interest you? No, I'm not going to pay you to get on your bike, but CleanSpace might. CleanSpace is here! Source: Home - CleanSpace CleanSpace is... Continue Reading →

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