Something to watch: How to build a city around bikes, fast…

A useful video here from Bloomberg CityLab. It’s a compelling yet relentless dump of facts and graphics in support of investment in cycling, along with case studies from around the world. It also focusses on why cities like London have … Continue reading Something to watch: How to build a city around bikes, fast…

How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring.

However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is… Continue reading How to sell bicycles…

Well, that escalated quickly… – Modal Shift in Unusual Times…

If and when the world does start to return to something resembling ‘normal’, chances are it is going to look very different to the one we’ve just left.

No longer will it be acceptable for trains and buses to resemble the mosh pit of a Pantera gig, with people eager to maintain a safe distance from each other. Furthermore, the road network is unlikely to cope with a surge of new drivers on the morning commute. Some of us are going to have to find a new way to get to work. Continue reading Well, that escalated quickly… – Modal Shift in Unusual Times…

Cycling Tips and Resources for Key Workers

If you’re a key worker in Cardiff, there’s never been a better time to start getting around by bicycle. The roads are quiet, you’re in your own space and the exercise will help to keep your head clear.

However, if you are new to commuting by bike you may be wondering where to start. Fortunately, we’ve been sharing our tips and experiences for a few years now and have accumulated a wealth of information to help you. Continue reading Cycling Tips and Resources for Key Workers

Something to watch: Why we cycle…

Ever on the lookout for cycling documentaries, Why We Cycle is one of the best I’ve seen in quiet a while.

It delves into why and how the Dutch have thoroughly embraced cycling. It also talks about the lesser thought-of benefits of cycling to our communities, such as the ability to see and to communicate with the people around us through body language. Continue reading Something to watch: Why we cycle…