How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring.

However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is… Continue reading How to sell bicycles…

Share Cardiff – Connecting people, projects and places, for social good

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Just a quick note to point out an excellent new resource for those interested in making Cardiff even better than it already is.

Share Cardiff is a network of grassroots community groups and projects in and around Cardiff that aim to make Cardiff a better, healthier, more connected and more social place to live.

We have created an online directory of Cardiff based grassroots groups, neighbourhood projects, local community groups, co-ops, social enterprises and other initiatives that are achieving social good and that share the values of the sharing movement.

via Share Cardiff – Connecting people, projects and places, for social good – Share Cardiff

The site has everything from swap groups and repair cafes to Credit Unions, open source projects and spare room networks. There’s also a healthy number of cycling groups on there too, including our friends at Cardiff Cycle City.

Check it out and, if you are involved in a project that you think should be on there, be sure to let them know.

What a brilliant, brilliant thing. There’s so much good happening in our fair city already, it just needed something to help pull it all together and give it a platform. Now we have one. Thank you, Share Cardiff.

Continue reading “Share Cardiff – Connecting people, projects and places, for social good”

Boneshaker’s final issue…

I sit here, feeling as though I missed a great party. Having only discovered the magazine fairly recently it feels like those moments when you’ve binge-watched a TV show only to discover it has been cancelled; or you’ve exhausted a late author’s back catalogue.

In a sea of cycling magazines focused on selling expensive bikes adorned with the latest incremental tweak, to people who already have bikes, Boneshaker was a breath of fresh air. Continue reading Boneshaker’s final issue…

Cycle Training Wales

Something to listen to: Seismic Podcast – Cardiff Cycle Workshop

We’re big fans of Cardiff Cycle Workshop. Not only do they give old bicycles a fresh start, they train people to fix their own, or even to fix others.

They recently sat down with Lynsey and Richard from the Seismic podcast to talk about what they do. Continue reading Something to listen to: Seismic Podcast – Cardiff Cycle Workshop

Something to read: The social ideology of the motorcar – Uneven Earth

The folks at Uneven Earth tracked down and re-published this essay from 1973 by André Gorz, a philosopher and journalist. It’s as relevant today as it was back then. People rushed to buy cars until, as the working class began … Continue reading Something to read: The social ideology of the motorcar – Uneven Earth

Something to read: Losing Earth: The Decade We Almost Stopped Climate Change – The New York Times

Whilst not strictly about cycling, as users of sustainable transport we have a role to play in making our world a better place. This rather fascinating piece in the New York Times is required reading. Grab a coffee, perhaps utilise your browser’s reader feature (because the white text on black is tough on the eyes) and give this a good read through. This narrative by Nathaniel Rich is a work of history, addressing the 10-year period from 1979 to 1989: the decisive decade when humankind first came to a broad understanding of the causes and dangers of climate change. Complementing … Continue reading Something to read: Losing Earth: The Decade We Almost Stopped Climate Change – The New York Times