How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring. However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is...

Boneshaker’s final issue…

I sit here, feeling as though I missed a great party. Having only discovered the magazine fairly recently it feels like those moments when you've binge-watched a TV show only to discover it has been cancelled; or you've exhausted a late author's back catalogue.

In a sea of cycling magazines focused on selling expensive bikes adorned with the latest incremental tweak, to people who already have bikes, Boneshaker was a breath of fresh air.

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