How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring.

However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is… Continue reading How to sell bicycles…

Well, that escalated quickly… – Modal Shift in Unusual Times…

If and when the world does start to return to something resembling ‘normal’, chances are it is going to look very different to the one we’ve just left.

No longer will it be acceptable for trains and buses to resemble the mosh pit of a Pantera gig, with people eager to maintain a safe distance from each other. Furthermore, the road network is unlikely to cope with a surge of new drivers on the morning commute. Some of us are going to have to find a new way to get to work. Continue reading Well, that escalated quickly… – Modal Shift in Unusual Times…

Counting the cost of casualties and inactivity…

As a society we’ve become very good at overlooking the costs of many things, whilst quibbling over every last penny of others. One thing we are especially good at brushing under the rug is the cost of motoring, not just to our own wallets but to society as a whole. We’re going to need a bigger rug… When someone is hit by a motorist, they’re very often swept up in an ambulance or at the very least sent to A&E for an X-ray. The NHS then has to mend any broken bones; the council has to repair street furniture or … Continue reading Counting the cost of casualties and inactivity…

Access to Bute Park at the Royal College of Music & Drama

As part of the North Road cycle lane upgrade the builders have had to close off the gate which forms part of the Bute Park Commuter Route. Until the 8th September, access to the park will be by other means. The council has Tweeted the map below. Alternatives… They are suggesting using the entrance to the park near the castle, but if you normally cross North Road to access the University or the Civic Centre, I’d suggest using Colum Road by taking the Talybont path towards the ambulance station. Colum Road has some traffic calming and those wide but advisory … Continue reading Access to Bute Park at the Royal College of Music & Drama

Getting started with the new Nextbike scheme…

The new Nextbike hire scheme has official launched in Cardiff and most of Cardiff’s inner city areas now have at least one station.

If you live or work in Cathays, Roath, Grangetown, Cardiff Bay or any of the other locations coming online as we type this, you can go and rent a bike.

So, how do you get started? Continue reading Getting started with the new Nextbike scheme…