How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring. However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is...

Well, that escalated quickly… – Modal Shift in Unusual Times…

If and when the world does start to return to something resembling 'normal', chances are it is going to look very different to the one we've just left. No longer will it be acceptable for trains and buses to resemble the mosh pit of a Pantera gig, with people eager to maintain a safe distance from each other. Furthermore, the road network is unlikely to cope with a surge of new drivers on the morning commute. Some of us are going to have to find a new way to get to work.

Catching up…

Wow, I completely missed February. It's funny, time just seems to fly by these days. It could be a side effect of my advancing years, but more likely having so much going on that there's barely any time to take stock. The truth is, things have been rather hectic out in the real world, away... Continue Reading →

Getting started with the new Nextbike scheme…

The new Nextbike hire scheme has official launched in Cardiff and most of Cardiff's inner city areas now have at least one station.

If you live or work in Cathays, Roath, Grangetown, Cardiff Bay or any of the other locations coming online as we type this, you can go and rent a bike.

So, how do you get started?

Silence…

One thing the snow can give us is a sense of perspective. Just like at Christmas, everything stops. We stay at home; we spend time with our families and we get out and walk places. Our world falls silent.

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