It's easy to become frustrated, particularly when trying to change behaviour, when people continue to do what it is you are trying to stop them from doing. Why do people continue to do the thing that makes them fat, skint and stressed when healthier, cheaper and more rewarding alternatives exist?
In 2012, John Chick decided to cycle from Cardiff to Istanbul and back to raise some money for a couple of local charities --£1 per kilometre to be precise. Of course, if you are going to undertake such an adventure, a book or a feature-length documentary is par for the course. John opted for the... Continue Reading →