How to sell bicycles…

Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring.

However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is… Continue reading How to sell bicycles…

Well, that escalated quickly… – Modal Shift in Unusual Times…

If and when the world does start to return to something resembling ‘normal’, chances are it is going to look very different to the one we’ve just left.

No longer will it be acceptable for trains and buses to resemble the mosh pit of a Pantera gig, with people eager to maintain a safe distance from each other. Furthermore, the road network is unlikely to cope with a surge of new drivers on the morning commute. Some of us are going to have to find a new way to get to work. Continue reading Well, that escalated quickly… – Modal Shift in Unusual Times…