"Those who wish to control their own lives and move beyond existence as mere consumers—those people ride a bike." —Wolfgang Sachs
Whilst we've talked about the sheer amount of money that is spent each year marketing cars to people, not to mention the realities those ads tend to gloss over, the ads themselves are often designed to sell a lifestyle or to prey on our insecurities. I recently came across a couple of spoof ads that... Continue Reading →
Some time ago we had a little chat about marketing. We talked about how car manufacturers had become experts at selling people the lifestyle, but conveniently gloss over the realities of motoring. However, we also came to the depressing realisation that nobody is really trying to sell us utility cycling, or the benefits of seeing the cycling as a mode of transport. Even the pro cyclists on our screens were selling us cars. Until now that is...
Being green is hot right now. Nobody really wants to be seen as the harbinger of death; the company that is bringing about the destruction of the ecosystem we depend upon, just to make a quick buck.
Some time has passed since our Wants vs Needs post, but we've had a bit more time to think about another fundamental reason why nothing ever changes. Unfortunately, a lot of it boils down to money, but perhaps not in the way that you are thinking... Cars are literally everywhere... We've been spending a lot... Continue Reading →
Cardiff By Bike 